Every plumbing business wants new customers? After all, what business doesn’t. Some people think that the only way to get new customers is market their business to new customers. The fact is that your current customers can easily help you get new customers. That’s because they enjoy your service and they already know people who can use it. When you think about, they can be your best salespeople. This is why you have to care of them well. You already may be doing that and this blog post will outline specific ways to reward your customers so they gladly bring you in new customers for your plumbing business.
How Ya Doing?
Do you have a standardized follow up set up for all of your customers? If you don’t then you need to start one today. This won’t take up a lot of time and you’ll benefit immensely from it. Not only will you make your customers feel appreciated, you’ll also find out if you need to improve anything about your business. The first follow up call needs to be placed the day after you visit a customer for a plumbing call. Call them and find out how they enjoyed your service and ask them if their plumbing problem has been corrected. The next call needs to be made 3 months later. Ask them how their plumbing is and find out if they need anything repaired. Remember, everyone likes to feel important and these brief phone calls are one of the simplest ways you can make your customers feel valued. That’s exactly what you want if you ever expect them to refer you business. You really must earn that privilege and this is a start in the right direction.
Is That Your Best Price?
Are you charging your past customers full price for all of your services? If you are, then you may lose them to your competition. That’s because they would just love to offer them a small discount to get them away from you. You can prevent this from happening by offering specials just for past customers. You can even offer maintenance packages just for them at an attractive price. Another idea is to make your coupons available for new and current customers. Some plumbers always offer all of their customers the same coupons on their website, whether they are new or current. This will help you retain your customer and make you look fair in the eyes of your customers.
Reward Them for a Nice Word
What do you do for customers who send you referrals? Hopefully you more than nothing. Customers who send you business need to be acknowledged. The first thing you should do is pick up the phone, call them up, and say thank you. The next thing you need to do is send them a handwritten thank you note. This thank you note needs to include a gift certificate towards their next service call with you. If you know your customer really well you can also include a small token of your appreciation that reflects their likes and interests. The fact is that they didn’t need to refer any business to you, they wanted to. It’s in your best interest to show them you appreciate that.